Vizio Smart TV Data Collection

We are investigating claims that Vizio Smart TVs collect and transmit consumer information to advertisers and data brokers without the viewer’s consent. Vizio does not obtain consensual authorizations to collect or sell this private data.  We are helping consumers with their potential claims.  If you bought a Vizio Smart TV, please call us at 1-800-887-8029.


Tracking software that Vizio calls the “Smart Interactivity” feature is turned on by default on all Vizio Smart TVs. To avoid being monitored and tracked, consumers must first know the tracking software exists, and then follow a series of involved steps required to turn the invasive software off. The Vizio Smart Interactivity feature tracks all shows and other content being played through the Smart TV to the IP address and WiFi router where it resides. Consumers have claimed that Vizio sends this data to a third-party data broker, and that Vizio can obtain additional details about TV owners, such as name, address, age, gender, income, interests and other information connected to specific IP addresses. It is further alleged that Vizio then sells this information to advertisers who use this data to target consumers with ads on smartphones, tablets, and other devices connected to the same IP address.

How We Can Help

If you own a Vizio Smart TV connected to a WiFi home network, you may have a claim. Please call us at 1.800.887.8029 for more information. Zimmerman Reed is experienced in handling consumer protection & data security cases and we welcome any questions you may have.