Natural American Spirit Cigarettes

Consumers have filed lawsuits against Santa Fe Natural Tobacco Company over the labeling and marketing of Natural American Spirit cigarettes. The consumers allege the packaging claims “100% additive-free” and “natural” to deliberately mislead smokers into believing natural tobacco is a healthier alternative to other brands on the market. We are helping consumers with their claims. We are currently counsel in the state of New Mexico. We will provide periodic updates for potential class members on this website on the progress in the litigation.

Natural American Spirit Cigarettes Contain Ammonia

Natural American Spirit cigarettes are also not “natural,” if they contain ammonia. Why is this important? A study found that some brands of cigarettes deliver a much more powerful nicotine kick than other brands on the market. It’s alleged that natural nicotine is not as potent until you add ammonia making it freebase nicotine. This is a form of the drug that is quickly absorbed and transmitted to the brain and central nervous system. And according to research, Natural American Spirits may have 20 times more freebase nicotine than others. Researchers at the Oregon Health and Science University looked at 11 U.S. cigarette brands and their freebase nicotine contents. This study indicated that “Natural” American Spirit cigarettes had 36% freebase nicotine, compared to 1% in a benchmark cigarette, 2.7% in Camel, 5-6.2% in Winston, and 9.6% in Marlboro.

The U.S. Food and Drug Administration (FDA) also sent a warning letter to Santa Fe Natural Tobacco Company that the use of such words as “natural” and “additive-free” on packaging or in marketing violates federal law.

According to the advocacy group Campaign for Tobacco-Free Kids, the marketing for Natural American Spirit is the most deceptive of any major U.S. cigarette brand currently on the market. The deceptive marketing of Natural American Spirit cigarettes has helped the brand increase sales by 86% from 2009 to 2014, even as overall cigarette sales in the U.S. fell by 17% during the same period.

Additional Information

How We Can Help

We are helping consumers with their claims. We are currently counsel in the state of New Mexico. We will provide periodic updates for potential class members on this website on the progress in the litigation. Zimmerman Reed has experience in helping consumers stand up to tobacco companies.  Our firm, along with 65 other law firms across the country, participated in filing the first class action against the Tobacco industry. This lawsuit led to the filing of Attorneys General cases and, ultimately, led to a historic national settlement in 1997.