7 Mar 2016

MN Timberwolves Under Fire for Paperless Ticket Sales

Law360 reports that two MN Timberwolves season ticket holders are bringing a class action alleging that the NBA team’s new paperless ticketing sets a floor market price which makes it nearly impossible to sell their tickets. They allege that the NBA team introduced the new platform, Flash Seats, months into the 2015-16 season, forcing fans who would like to resell their tickets to do so at mandatory minimums—which has been a difficult feat due to the Timberwolves’ bleak standing. The fans, who are represented by Zimmerman Reed, claim that the Timberwolves abandoned a 25-year system for one that has not seen any positive output for consumers. “Defendant sets the mandatory minimum prices for resale of Timberwolves tickets very high – usually 75 percent or more of the tickets’ face value – despite the fact the market dictates that tickets to see a team having the Timberwolves’ record should be priced much lower,” the fans allege. “The inability to sell tickets at prices dictated by the fair market renders them worth far less than what plaintiffs and the class paid for them.” Additionally, Flash Seats only provides fans rights to a digital seat, which one can only redeem in person. This mechanism makes it difficult for fans to sell their tickets.